Behind Seen Live,
there's someone like you.
An artist.
I'm Charles. I'm a house music producer. I also run a small label called SOBER, some of you may know me from there, others won't. I started it because I kept digging tracks I wanted other people to hear.
At some point I finished a remix I'd been working on for a while. I was really happy with the result. So I did what every artist does. I sent it out to DJs, producers, people I respected.
&ME replied. Said he was into it. Said he'd play it out.
And then the wait begins. You know that wait. You start checking everything. Every day. Instagram, TikTok, YouTube. You scroll through edits of his latest sets. You search your track name with every spelling you can think of. You check tags, comments, reposts.
Nothing. Weeks go by. Then months.
I sent it out. &ME said he'd play it.
Weeks of searching. Not a single trace.
Then one evening I'm leaving work, checking my phone on the way out. I received a DM from an account I've never seen, Tulum Grooves, a media page covering the scene. They've sent me a video.
It's &ME. Playing my remix of At Night. At a gig in Azerbaijan.
I watched it standing on the sidewalk. Played it again. And again. My track, in his set, on the other side of the world. And I had no idea.
The music was moving.I was the last to know.
I put the video on my story. Five minutes later, Luca texted me. Saying he saw it too, live in Amsterdam, his hometown. He'd been hearing this remix for months and couldn't figure out who'd made it. Months. My own remix.
THE CIRCLE
SOBER started because I loved finding music nobody had heard yet and putting it in front of people. That moment when you hear something and you think, everyone needs to hear this. Watching someone go from sending you a demo at 3am to playing a room full of people. That's the whole point.
CIRCL comes from that same place.
An artist doesn't grow alone. There's always a circle around it. The DJ who drops the track, the booker who notices, the label that reaches out, the other producers who share it in their group chats.
That circle already exists. It's alive. It has been for years. It's just invisible.
CIRCL makes it visible. And structures it.
Seen Live is the first layer, dedicated to artists. What comes after is for the rest of the circle. Labels. Bookers. Promoters. The people who actually make your music move.
An artist never moves alone.
He moves within a circle.
SEEN LIVE BY CIRCL
Charles
Co-Founder, CIRCL
WHAT WE STAND FOR
VALUES
01
BUILT FROM THE SCENE
Seen Live isn't built from an office for "users." It's built from a studio, by someone who sends promos, waits for feedback, searches for his own detections. The scene isn't our "target market", it's where we come from.
02
PROOF OVER PROMISES
In this industry, everyone promises "visibility" and "growth." We don't promise anything. We show facts: your track was played here, by this DJ, on this date. What you do with that is up to you.
03
MERIT CAN'T BE BOUGHT
The Floor (our live traction index) can't be bought. No pay-to-boost. No paid placements. The ranking reflects what's actually happening in clubs, festivals, and filmed sets. If your music circulates, it shows. If it doesn't, no subscription will change that.
04
BREAK THE GATES
Today, an artist who wants to prove their music is being played needs to know the right people, be in the right place, or get lucky. We're building a tool that makes that proof accessible to everyone, not just those who already have a network.
05
YOUR DATA, YOUR LEVERAGE
Your detections belong to you. Your play history builds your negotiating leverage with labels, bookers, festivals. We don't sell your data. We give it back to you.
